Both ad platforms claimed the sale. Only one of them earned it.

Slaytics reads the click Shopify already recorded on the order. Last paid click owns the revenue. The rest of the journey is there when you need to explain it.

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Example report
Channel	Platform said	Slaytics
Google Ads	$18,440	$11,080
Meta Ads	$16,900	$6,140
Organic / email / direct	—	$4,270

One order cannot sit in two paid columns.

Shopify is the source of truth.

UTMs, gclid, and fbclid from the visit that led to checkout. Not a second pixel. Not a view-through guess.

Last paid click owns the dollar.

If the last hop was typed-in direct, credit walks back to the last ad click. Everyone else is context, not the budget number.

The journey stays on the order.

See every visit, how many days it took, and which campaign showed up — without giving two platforms the same sale.

What an order looks like

Visit 1 · Paid search then Visit 2 · Paid social then Visit 3 · Direct then Order

Install on Shopify. Brief from Admin.

Reporting lives inside the store you already open. No extra dashboard to sell the team on.

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